TITLE: Isn’t Anything
YEAR RELEASED: 1988
CHART ACTION: #61 UK, #1 UK Indie
SINGLES: Feed Me With Your Kiss (#2 UK Indie), Soft as Snow (But Warm Inside)
OTHER SONGS YOU MAY KNOW: Not really, no.
LINEUP: Kevin Shields, Billinda Butcher, Colm Ó Cíosóig, Deb Googe
WHAT’S IT ALL ABOUT: After a few years of mucking about, My Bloody Valentine signs to Creation and gets carte blanche after their first single for the label was a hit.
SOME WORDS, PHRASES AND CLAUSES ABOUT THIS RECORD: Beating the indie bushes, moving from noisy pop to C-86 jangle, My Bloody Valentine were developing their revolutionary sound all the while. Creation signed them and they released “You Made Me Realise”, a landmark of guitar layers, feedback, and hazy production that kickstarted shoegaze.
When it came time for the album, Creation Records said, “more of the weird stuff”. And so, the My Bloody Valentine sound emerged. Taking notes from the Jesus and Mary Chain, and adding even more dissonance, MBV became unique among all shoegaze and UK indie rock.
Basically, it’s distortion, layers and layers of guitar and guitar riffs that are usually bent or used a slide or something out of the ordinary. Meanwhile the vocals had nice melodies, and harmonies, but they were mixed in the back. Sometimes so far back it was hard to hear the words.
The effect was a collage of noise that was noticeable even in the quietest songs. But in tracks like “All I Need”, “Feed Me With Your Kiss”, and “Sueisfine”, the music moves, the noise envelops, and the concept of song is altered.
NOTES & MINUTIAE: Unlike later MBV albums, this was recorded in two weeks in Wales.
IS THERE A DELUXE VERSION: They had a noisy instrumental single appended to some US copies and later releases.
GRADE: A-: Obviously not for everyone. It’s a landmark though in UK indie rock as it kicked off shoegaze and introduced layered guitar noise as an instrument in of itself.